People Are Complaining About The Plug Boy In Sainsbury's Christmas Advert

In this year's battle for the most iconic Christmas ad, Sainsbury's has arguably taken to the top spot thanks to its impressive school nativity ad, and there's no denying there's one star of the show in particular.

The boy dressed as a plug, who is now affectionately nicknamed 'Plug Boy' or 'Socketman' has become a firm favourite among viewers, but dozens of people have complained about the young boy's role in the advert.

For anyone who hasn't seen the heartwarming Chrimbo ad, it's basically the Christmas nativity performance that most teachers can only dream of...

The singer performs an adorable yet hugely talented rendition of New Radicals' 'You Get What You Give' but it's Plug Boy that got everyone talking.

Ten-year-old Harrison runs into shot one minute and 30 seconds into the two minute ad, before throwing himself into a socket, which lights up a huge Christmas tree on stage.

But, some people aren't happy with Harrison's electrical contribution to the advert, as the Advertising Standards Authority (ASA) has reportedly received a total of 35 complaints about the advert on the grounds of health and safety.

Unhappy viewers claim the advert could encourage young children to play with sockets, but it's fair to say that Plug Boy's fans are not happy with the complaints.

Judging by the number of furious tweets, the 35 people who complained to ASA are severely outnumbered in comparison to the number of people in favour of the ad.

The supermarket has not yet commented on the advert complaints.

Featured Image Credit: Sainsbury's

Emma Rosemurgey

Emma Rosemurgey is an NCTJ trained Junior Journalist at PRETTY52. She graduated from the University of Central Lancashire in Preston and started her career in regional newspapers before joining the team in 2017. Contact her on

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