Build-A-Bear Announces Pay Your Age Day Across Cuddly Toys

If you are looking for a way to treat the little ones, then Build-A-Bear has just announced an exciting 'Pay Your Age Day' across loads of its furry friends this week.

The cuddly toy brand is hosting the event for one day only on Thursday, 12th July, and it's all in celebration of Build-A-Bear's new 'Count Your Candles' birthday experience.

The special offer is across all UK, Canada and US stores, and yup, you have guessed it, you pay your age for the bear that you create.

So, if your tot is just two-years-old, their fluffy BFF will cost you just a couple of quid, but if you're making one for yourself then it might be a little pricier.

Credit: Instagram/Build-A-Bear
Credit: Instagram/Build-A-Bear

Everyone is welcome to take part in the special day, but the offer is only available in store when you are visiting in person, and is unfortunately not available online for obvious reasons.

The entire Build-A-Bear in-store collection is included in the event, meaning you can create whichever bear or stuffed toy tickles your fancy.

Build-A-Bear CEO Sharon Price John told PRETTY52: "We have overwhelming data that indicates Build-A-Bear is synonymous with childhood, and nearly one-third of our sales are associated with birthdays.

Credit: Instagram/Build-A-Bear
Credit: Instagram/Build-A-Bear

"We 'heart' birthdays at Build-A-Bear, so we're hosting the Pay Your Age Day to launch our year-round 'Count Your Candles' offer for guests celebrating a birthday with us in stores-an experience we designed especially to commemorate birthdays in a memorable way."

To take part in this incredible offer, parents and guardians over the age of 18 need to enroll in Build-A-Bear Bonus Club rewards programme - don't worry, it's free.

Credit: Instagram/Build-A-Bear
Credit: Instagram/Build-A-Bear

Or, you can just give your email and name, so that your little ones, who must be present at the time of purchase, can pay their age for a furry friend.

We couldn't bear it if you missed out on this adorable offer.

Featured Image Credit: Instagram/Build A Bear

Rachel Andrews

Rachel Andrews is an NCTJ trained Junior Journalist at PRETTY52. She specialises in Fashion Journalism, and has experience at a range of online and print publications. She is a Journalism and English language graduate of Kingston University, London, and joined the team in 2017. Contact her -

Next Up

arrow-down arrow-left arrow-right arrow-up camera clock close comment cursor email facebook-messenger facebook Instagram link new-window phone play share snapchat submit twitter vine whatsapp safari-pinned-tab