Pretty52Skip to content

Advert

Latest

2 days ago

Advert

2 days ago

Advert

Most Popular

2 days ago

Advert

Seven Out Of 10 Men Steal Their Girlfriends' Skincare Products, Says A New Study

Seven out of ten men admit to secretly stealing their girlfriend's skincare products, according to a new study.

The research by beauty brand Olay found that 78 per cent would never buy their own dedicated skincare regime, happily taking a swipe from their partner's pot instead.

It seems blokes are bothered by complexion bugbears, too. The study showed men rate wrinkles, dryness, sagging skin, thinning grey hair and being overweight as their biggest beauty concerns.

Advert

Credit: Unsplash
Credit: Unsplash

And their reasons for 'borrowing' their other halves' lotions and potions? A third say they simply picked up the wrong jar from the bathroom shelf while a fifth are convinced women's products work more effectively than those aimed at men.

The insight comes as Olay takes a nightly spot in the Love Island ad break with its promos starring a male for the first time in the skin brand's history.

A man stars in Olay's latest advert for the first time in the brand's history. Credit: Youtube/Olay
A man stars in Olay's latest advert for the first time in the brand's history. Credit: Youtube/Olay

Some beauty brands have come under fire in the past for charging more for female-orientated versions of their products than men's. It's paved the way for a host of gender-neutral ranges that have turned their back on traditional gender-based marketing.

Jecca Black was founded by make-up artist Jessica Blackler after she noticed there was a lack of make-up for people transitioning. Now her range caters to all. "If I was just to focus on the trans community, then I wouldn't really be inclusive of everyone," she says.

Advert


British skincare powerhouse Childs Farm has also shunned gender-specific messaging. "I looked at the names of the deodorants I was hoping to buy for my daughter... Tease, Be Sinful, Minx and Play it Sexy.

"I also have a son and was fascinated to see what products were aimed at him - products called Force, Power, Control and Rise.

"This was the marketplace I was coming into when I decided I was going to create a unisex brand for my children," founder Sam Farmer wrote on his blog.

Others following suit include Korean skincare brand Panacea and US-based make-up line Fluide.

Featured Image Credit: Unsplash

Topics: News, Hair and Beauty, Life News, Sex & Relationships

Amber Ascroft

Amber is a freelance beauty editor and lifestyle journalist. She's written for the likes of STYLIST, Red, Harper's Bazaar, Mail Online and Good Housekeeping and starred on ITV's This Morning.

Next Up

ASOS Is Launching A 'The Lion King' Collection Next Month And OMG

ASOS Is Launching A 'The Lion King' Collection Next Month And OMG

23 days ago