Jess Glynne was branded an "inspiration" by BRITS viewers last night, as she powerfully removed her make-up mid-performance.
As she took took to the stage to sing new track 'Thursday', the popstar began to take off all of her glam with a reusable face pad with a legion of other women doing exactly the same being projected onto the screens behind.
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"I won't wear make-up on Thursday, 'Cause who I am is enough," Jess sang in the hit single while wearing a strapless white gown paired with simple trainers.
And sitting in front of a ring light, Jess removed her make-up in-sync with the other women, also dressed in white, using facecloths and mirrors.
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Jess was joined by Grammy Award-winning singer H.E.R half way through the performance, and the scenes made a powerful statement to unrealistic beauty standards set for women.
Twitter users were quick to react to the performance, with one person sharing: "Jess Glynne and H.E.R SLAYED that performance. THE CONCEPT. THE MEANING."
"@JessGlynne what a beautiful performance. Gorgeous inside and out #keepingitreal," declared somebody else.
While a third added: "I also loved @JessGlynne's performance. That was powerful. And obviously @Pink absolutely killed it as always. She is aaaaaamazing."
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"Such a beautiful, powerful performance. So inspiring," concluded a final fan.
This year's BRIT Awards were dominated by girl power, as Jess was nominated for a total of four gongs. British popstar Anne-Marie was also nominated for four awards last night.
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Jess was up for British Female Solo Artist, British Single for two of her songs and British video, although didn't win. Jess, we salute you.
Featured Image Credit: PA ImagesTopics: Celebrity Entertainment
