Every year, supermarkets and retailers battle it out over who can produce the most expensive, emotional and memorable Christmas advert.
While John Lewis reportedly just spent a staggering £7 million on its iconic Christmas advert, there are now calls for a budget filmmaker to be at the helm of next year's production after his own festive advert, which cost jut £50, went viral.
Phil Beastall, who hails from Gloucestershire, shared the short film on Facebook earlier this week, and it wasn't long before it racked up an impressive 5 million views.
Titled 'Love Is A Gift', the 32-year-old's video follows a man ticking off the days on his calendar during the countdown to Chrimbo - but when the big day finally arrives, the man opens a big box containing a Walkman and cassette tapes.
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He then listens to one of the tapes, which is revealed to be a final message from his mum who has passed away.
It becomes apparent that the mum has left her son one message to listen to every Christmas, which is a pretty heart wrenching thought for those of us who couldn't bear the thought of getting through the festivities without our loved ones.
The film then ends with the message, 'Love is a gift, that lasts forever. Merry Christmas'.
Since releasing the ad, which he originally made in 2014 but republished after the John Lewis advert was released, Phil has been inundated with messages.
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Thousands commented on the film, with some arguing that he should be allowed to preside over the next John Lewis advert.
One person said: "In tears. I have no words except John Lewis, tell your advertising team they [are] sacked. Stop plugging Elton John's song and get this man to do your adverts."
Another said: "Best advert ever, maybe John Lewis should pay him a million."
Phil revealed he'd be up for the challenge, should John Lewis bosses come knocking at his door.
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He said: "I think there's a bit of a revolution going on in the advertising industry.
"People no longer want to be overtly sold something which makes our job as video producers a lot harder because we have to sell indirectly.
"But the good thing about this is that when selling to consumers we can focus on selling lifestyles and indirectly sell the products or services that fit that lifestyle.
"A lot of people are struggling financially so to hear that millions is being spent on these campaigns isn't sitting well with people.
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"People have been saying that it's just an opportunity to celebrate Elton John and promote his new film.
"Having said that, I enjoyed John Lewis's advert. I liked the fact that a success story like Elton's can start with something as simple as receiving a piano.
"But if John Lewis knocked on my door tomorrow and said would you want to make next year's film I would obviously snap it up in an instant."
Featured Image Credit: Kennedy News And MediaTopics: John Lewis, Christmas, Life News, Real