This Morning Accused Of 'Objectifying' Topless Model

Another day, another horde of angry fans. This time around its This Morning viewers who have hit out at the chat show for 'objectifying' a topless model during a segment on applying sun cream...

People watching at home accused the programme of 'sexism', after the model strutted out onto the set in a pair of teeny, tiny red swimming trunks.

Consumer reporter Alice Bee smothered the young lad in sun cream, explaining how to properly apply lotion while the sun is high in the sky to avoid skin damage.

Clearly stunned by what he was witnessing, Phillip Schofield struggled to get his words out, before exclaiming: "Well...crack on. I don't know what to say."

But while plenty of people heading on their holibobs found the advice of using seven teaspoons of sun cream extremely helpful, lots of others were outraged at what they were watching.

This Morning viewers quickly flocked to Twitter to brand the show 'sexist'.

" I'm surprised was allowed to make sexist remarks while rubbing sun cream into that young bloke. If that was Phil and a young woman there would be an uproar," fumed one person.

And another angry viewer added: " I knew it was gonna be a man. sexist double standards tw*ts."

"I see it's still ok to be sexist against men. Imagine if that was a woman? ," chimed in a third.

While a fourth vented: "Imagine if it was a bloke doing this article and they wheeled out a woman in a bikini and rubbed suntan lotion on her.....there would be absolute hell on! Would probs get himself a scathing hash tag too."

And the tweets continued to pour in from outraged This Morning viewers...

This Morning continues on ITV on weekdays at 10.30am.

Featured Image Credit: ITV/This Morning

Rachel Andrews

Rachel Andrews is an NCTJ trained Junior Journalist at PRETTY52. She specialises in Fashion Journalism, and has experience at a range of online and print publications. She is a Journalism and English language graduate of Kingston University, London, and joined the team in 2017. Contact her -

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