Sales of Jam Roly Poly have increased by 132 per cent at Ocado thanks to Harry Redknapp openly declaring his love for the dessert on I'm A Celebrity.
Compared to sales figures from last year the dessert has been flying off the shelves with Ocado confirming to PRETTY52 that there has been a 132 per cent increase of sales for the week beginning 19 November.
If you've been watching I'm A Celebrity you will know just how much Harry loves his beloved Jam Roly Poly and you will also know that he hasn't stopped talking about it for the past two weeks.
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A contender for the best moment of the series has to be watching Harry finally reunited with his favourite dessert filling his mug with the jam and suet pastry, cover it in custard and happily eat it after just a week-and-a-half of being separated.
It has to be the one thing he was missing more than his wife Sandra.
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If you are unsure of what a Jam Roly Poly actually is it is basically fruit jam and rolled into a delicious suet pastry baked to perfection.
The dessert is definitely best enjoyed warm with plenty of custard- just like Harry demonstrated.
Harry was treated to his favourite dessert when everyone (except Nick Knowles) was treated to a slap-up meal in the camp after completing a trial where the stars earned ten out of eleven stars.
The former football manager explained to his campmates: "My old nan used to make it, it was a taste of my childhood really.
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"It brings back good memories, you know?"
Fans were over the moon when Harry was finally reunited with his favourite dessert during the meal.
One user wrote: Find someone who looks at you like Harry looks at jam roly poly."
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Another added: "Harry getting his jam roly poly is the jungle equivalent of football coming home."
Featured Image Credit: Wiltshire Farm Foods
Topics: TV News, TV Entertainment, I'm a celeb
