Made In Chelsea star, Georgia 'Toff' Toffolo is reportedly being paid just £13,000 for her stint in the jungle.
In contrast, Amir Khan is apparently getting £300,000.
A source told The Sun: "Georgia has been gold from the start this series but ITV bosses have got her for a bargain price.
"She's way out in front in terms of the bookies' tip for a winner, and looks set to win if she keeps things up.
"She jumped at the chance to go into the jungle and producers didn't need to throw much money at her. Compare her to Amir's fee and they've got her for a snip.
"He's the highest-earning contestant ever, even eclipsing what they paid Katie Price. But Toff is the one providing all the entertainment."
The newspaper reports that Toff is worth an estimated £800k, so it looks like she just really wanted to give the jungle a go.
At the moment, Toff is the bookies' favourite to win with some giving her odds of 1/4, with Amir Khan in second at 9/1.
Comedian Iain Lee has seen his odds fall as he was previously seen as the outsider at 40/1, but now he is also looking to be second with his odds matching Amir's at 9/1.
According to Mark Borkowski, who is head of Borkowski PR, she'll be inundated with lingerie and fashion deals, endorsement offers and maybe even the possibility of a book.
"She's got a very bright future in front of her," said Mark, speaking to The Sun Online. "She won't be an immediate millionaire but she's on the road to make a million."
"She's TV gold isn't she? She' obviously got a lingerie deal - she's had a lot of bikinis in there," he tells The Sun Online.
"She's a smart girl, she's definitely got a future."
Being such a top gal, Toff's even admitted that she likes the cold shower. She clearly made sure to bring along plenty of bikinis for that experience - something that eagle-eyed lingerie companies will no doubt be fully aware of.
Featured Image Credit: ITV