Last night's Love Island saw the new Islanders couple up, and they've already coined a new phrase for the villa after two of the lads got rejected at the first hurdle.
The first round of couplings up saw the ladies step forward for whoever they found most attractive.
However, when neither Anna Vakili, Amy Hart, Lucie Donlan, Amber Gill nor Yewande Biala stepped forward for Sherif Lanre, the poor guy attempted to play it cool and brush it off, by saying: "It is what it is." Fair enough.
Sherif chose to couple up with Amber, again declaring: "It is what it is," to host Caroline Flack after the girls critiqued his yellow shirt.
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But then when another Islander, Liverpudlian firefighter Michael Griffiths, got moved over the subs bench after Lucie chose to recouple with Joe Garratt, he also seemed to have picked up the phrase, declaring: "It is what it what it is."
And when Sherif joined him on the loungers after Amber pied him off for Callum McLeod, the semi-professional rugby player said, yep, you've guessed it: "It is what it is."
Clearly irritated by the phrase being uttered a million times in the opening scenes, fans took to Twitter to claim they'd boycott Love Island if the Islanders didn't pack it in.
"If Sherif says 'It is what it is' one more time I'm switching off my TV," fumed one person.
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While another declared: "Sherif needs to stop saying 'it is what it is'."
Viewers were also unconvinced by Lucie's attempts to make "bev" another of this year's phrases.
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The Islander explained to the cameras that the word is used to describe an attractive man, but many felt as if it was like Gretchen Weiner trying to make "fetch" happen.
Love Island continues on ITV2 tonight ta 9pm.
Topics: TV Entertainment, Love Island
