Coronation Street stars are said to be concerned over 'ridiculous' advertising in the soap as Nick's Bistro is set to be re-named, according to reports in The Sun.

Soon, viewers will see a Costa Coffee on the cobbles as part of a commercial deal for the soap, and some stars are said to be worried over what will happen to the Bistro.

A showbiz agent told the publication: "People are wondering whether it could be a Nando's or a Pizza Express given that ITV are happy to take cash from the Co-op and Costa to plug their products.

"People are asking where this commercialism of Corrie will end? Perhaps the Rovers should be taken over by Wetherspoon's!"

Apparently, some mid-salary stars on the show are now 'furious' with Corrie bosses after they agreed to paid-advertising in return for giant high street shopfronts and showing off products on-screen, yet cast members are banned from taking some advertising work promoting products that could hugely add to their earnings. Oh dear.

An agent who deals with cast members on the show told The Sun: "There is real anger over this commercial tie-in. ITV is happy to take millions from commercial firms for product placement and allow the cast to stand around with Costa cups and lug carrier bags around but won't allow the cast to promoted products away from the set.

"That is just double standards. Aside from that the product placement is ridiculous. This no joke. Once you have one or two brands in then it is opening the door for more.

"This will be a like a slow drip and in a few years' time there will be lots more. Mark my words.

"More will go over this. That is for sure. Why should they be made to plug products for ITV as a character but they are not allowed to do it for themselves in their own names?"

An ITV spokesperson said: "We've been including product placement in both Coronation Street and Emmerdale for a number of years and have always worked closely with the production team to ensure that any product placement is editorially justified and a natural fit within the action.

"Product placement, along with sponsorship and advertising, all goes to pay for great ITV programmes such as Coronation Street."

Featured Image Credit: ITV/Coronation Street

Emma Rosemurgey

Emma Rosemurgey is an NCTJ trained Junior Journalist at PRETTY52. She graduated from the University of Central Lancashire in Preston and started her career in regional newspapers before joining the team in 2017. Contact her on emma.rosemurgey@pretty52.com

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