Protein World's latest campaign featuring Khloe Kardashian has come under fire and been accused of body shaming.

The company claims their new 30-day challenge, which is being fronted by the KUWTK's star, encourages participants to 'glow from the inside out'.

However, furious Twitter users have taken to social media to slam the campaign as 'damaging' and accuse the company of heavily photoshopping their images.

One person wrote: "Ladies! Make sure you keep your self-esteem low by comparing yourself to women who have been massively Photoshopped! Thanks @ProteinWorld (sic)."

Others called for the ads to be banned.

It's not the first time Protein World has come under fire for their ads.

Last year, their 'Are You beach Body Ready?' advertising campaign sparked a public backlash, with protesters defacing billboards.

When will they learn?!

Featured Image Credit: Instagram

Sian Broderick

Sian is the Junior Editor of Pretty52. She loves crap telly, anything leopard print, and never leaves the house without her gold hoops.

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